katie olson

Experience

Web & Special Projects Editor
University of Redlands
August 2021 - present

• Create, develop, and manage content for university’s web presence
• Conceptualize and write timely stories for the Bulldog Blog and Och Tamale magazine
• Lead web content strategy for select marketing campaigns
• Maintain a consistent voice and tone throughout all web properties and serve as mentor writer/point of contact for web content managers responsible for their site sections
• Manage search engine optimization for all sections of the main university website and make necessary content changes to support marketing campaign endeavors
• Effectively package print and multimedia content for web stories, campaigns, and other web-based initiatives, including the alumni magazine website and blog
• Facilitate on-camera interviews with students, alumni, staff, and faculty
• Help track web analytics to assist in content selection

Web Editor
University of Redlands
May 2017 - August 2021

• Create, edit, and audit written content on university websites
• Maintain relationships with campus-wide website ambassadors
• Work collaboratively with other members of the University Communications department
• Perform daily web content reviews based on institutional editorial guide and SEO best practices
• Develop content and strategy to prepare for the launch of the community-wide communication vehicle, Bulldog Blog
• Create and send weekly email digest of blog articles to University community and subscribers

Digital Media Manager
KOLA-FM & 96-7 KCAL Rocks
February 2017 - May 2017

• Develop station's interactive strategies, including website development, club site, social media, and mobile listening
• Manage all SEO, advertising, and email marketing channels
• Monitor key metrics through Google Analytics and traffic all digital advertisements through Google DoubleClick for Publishers

Digital Media Coordinator
KOLA-FM & 96-7 KCAL Rocks
March 2016 - February 2017

• Assist in the creating, editing, and distribution of weekly digital marketing strategies
• Collect and analyze key web metrics and update digital performance reports
• Collaborate with sales team to create strategic marketing content

Web Content Writer
Seattle Pacific University
September 2015 - March 2016

• Write, proofread, and edit content for department websites
• Perform audits of current SPU sites and benchmark other university websites
• Maintain SPU Instagram and engage with admissions related posts

Publicity Intern
Sub Pop Records and Hardly Art Records
August 2014 - September 2015

• Collect and catalog all press that is published regarding any of the artists on the label roster
• Assemble mailers and press kits to send to radio stations and publications

Copy Editor
Cascade Yearbook
June 2014—June 2015

Senior Content Editor
Bear State Coffee
January 2014—March 2014

Skills

• Proficient in all Microsoft Office applications and their Macintosh equivalents
• Proficient in Adobe InDesign and Photoshop
• Well-versed in Google Publisher and Analytics, Wordpress CMS and data sets, as well as all social media outlets
• Able to type 75 words per minute consistently and accurately