Education
Experience
University of Redlands
Master of Business Administration
Marketing emphasis
2018-2020
Seattle Pacific University
Bachelor of Arts
Communication
2012-2016
Web Content Writer and Editor
Esri
June 2022 - present
- Edit content across Esri.com
- Assist in the development and creation of webpages
- Work with stakeholders to craft engaging and concise copy
- Manage relationships with other teams
Web & Special Projects Editor
University of Redlands
August 2021 - present
- Conceptualize and write timely stories for the Bulldog Blog and Och Tamale magazine
- Lead web content strategy for select marketing campaigns
- Manage search engine optimization for all sections of the main university website and make necessary content changes to support marketing campaign endeavors
- Effectively package print and multimedia content for web stories, campaigns, and other web-based initiatives, including the alumni magazine website and blog
- Facilitate on-camera interviews with students, alumni, staff, and faculty
Web Editor
University of Redlands
May 2017 - August 2021
- Create, edit, and audit written content on university websites
- Maintain relationships with campus-wide website ambassadors
- Develop content and strategy to prepare for the launch of the community-wide communication vehicle, Bulldog Blog
- Create and send weekly email digest of blog articles to University community and subscribers
Digital Media Manager
KOLA-FM & 96-7 KCAL Rocks
February 2017 - May 2017
- Develop station's interactive strategies, including website development, club site, social media, and mobile listening
- Manage all SEO, advertising, and email marketing channels
- Monitor key metrics through Google Analytics and traffic all digital advertisements through Google DoubleClick for Publishers
Digital Media Coordinator
KOLA-FM & 96-7 KCAL Rocks
March 2016 - February 2017
- Assist in the creating, editing, and distribution of weekly digital marketing strategies
- Collect and analyze key web metrics and update digital performance reports
- Collaborate with sales team to create strategic marketing content
Web Content Writer
Seattle Pacific University
September 2015 - March 2016
Publicity Intern
Sub Pop Records and Hardly Art Records
August 2014 - September 2015