katie olson

Education

Experience

University of Redlands
Master of Business Administration
Marketing emphasis

2018-2020

Seattle Pacific University
Bachelor of Arts
Communication
2012-2016

Web & Special Projects Editor
University of Redlands
August 2021 - present

  • Create, develop, and manage content for university’s web presence
  • Conceptualize and write timely stories for the Bulldog Blog and Och Tamale magazine
  • Lead web content strategy for select marketing campaigns
  • Maintain a consistent voice and tone throughout all web properties and serve as mentor writer/point of contact for web content managers responsible for their site sections
  • Manage search engine optimization for all sections of the main university website and make necessary content changes to support marketing campaign endeavors
  • Effectively package print and multimedia content for web stories, campaigns, and other web-based initiatives, including the alumni magazine website and blog
  • Facilitate on-camera interviews with students, alumni, staff, and faculty
  • Help track web analytics to assist in content selection

Web Editor
University of Redlands
May 2017 - August 2021

  • Create, edit, and audit written content on university websites
  • Maintain relationships with campus-wide website ambassadors
  • Work collaboratively with other members of the University Communications department
  • Perform daily web content reviews based on institutional editorial guide and SEO best practices
  • Develop content and strategy to prepare for the launch of the community-wide communication vehicle, Bulldog Blog
  • Create and send weekly email digest of blog articles to University community and subscribers

Digital Media Manager
KOLA-FM & 96-7 KCAL Rocks
February 2017 - May 2017

  • Develop station's interactive strategies, including website development, club site, social media, and mobile listening
  • Manage all SEO, advertising, and email marketing channels
  • Monitor key metrics through Google Analytics and traffic all digital advertisements through Google DoubleClick for Publishers

Digital Media Coordinator
KOLA-FM & 96-7 KCAL Rocks
March 2016 - February 2017

  • Assist in the creating, editing, and distribution of weekly digital marketing strategies
  • Collect and analyze key web metrics and update digital performance reports
  • Collaborate with sales team to create strategic marketing content

Web Content Writer
Seattle Pacific University
September 2015 - March 2016

  • Write, proofread, and edit content for department websites
  • Perform audits of current SPU sites and benchmark other university websites
  • Maintain SPU Instagram and engage with admissions related posts

Publicity Intern
Sub Pop Records and Hardly Art Records
August 2014 - September 2015

  • Collect and catalog all press that is published regarding any of the artists on the label roster
  • Assemble mailers and press kits to send to radio stations and publications

Copy Editor
Cascade Yearbook
June 2014—June 2015

Senior Content Editor
Bear State Coffee
January 2014—March 2014


Skills


  • Proficient in all Microsoft Office applications and their Macintosh equivalents
  • Proficient in Adobe InDesign and Photoshop
  • Well-versed in Google Publisher and Analytics, Wordpress CMS and data sets, as well as all social media outlets
  • Able to type 75 words per minute consistently and accurately
Using Format