katie olson

Education

Experience

University of Redlands
Master of Business Administration
Marketing emphasis

2018-2020

Seattle Pacific University
Bachelor of Arts
Communication
2012-2016

Web Content Writer and Editor
Esri
June 2022 - present

  • Edit content across Esri.com
  • Assist in the development and creation of webpages 
  • Work with stakeholders to craft engaging and concise copy
  • Manage relationships with other teams

Web & Special Projects Editor
University of Redlands
August 2021 - present

  • Conceptualize and write timely stories for the Bulldog Blog and Och Tamale magazine
  • Lead web content strategy for select marketing campaigns
  • Manage search engine optimization for all sections of the main university website and make necessary content changes to support marketing campaign endeavors
  • Effectively package print and multimedia content for web stories, campaigns, and other web-based initiatives, including the alumni magazine website and blog
  • Facilitate on-camera interviews with students, alumni, staff, and faculty

Web Editor
University of Redlands
May 2017 - August 2021

  • Create, edit, and audit written content on university websites
  • Maintain relationships with campus-wide website ambassadors
  • Develop content and strategy to prepare for the launch of the community-wide communication vehicle, Bulldog Blog
  • Create and send weekly email digest of blog articles to University community and subscribers

Digital Media Manager
KOLA-FM & 96-7 KCAL Rocks
February 2017 - May 2017

  • Develop station's interactive strategies, including website development, club site, social media, and mobile listening
  • Manage all SEO, advertising, and email marketing channels
  • Monitor key metrics through Google Analytics and traffic all digital advertisements through Google DoubleClick for Publishers

Digital Media Coordinator
KOLA-FM & 96-7 KCAL Rocks
March 2016 - February 2017

  • Assist in the creating, editing, and distribution of weekly digital marketing strategies
  • Collect and analyze key web metrics and update digital performance reports
  • Collaborate with sales team to create strategic marketing content

Web Content Writer
Seattle Pacific University
September 2015 - March 2016

Publicity Intern
Sub Pop Records and Hardly Art Records
August 2014 - September 2015

Using Format